Affiliate Program

Join the Dazzlehand affiliate programme and partner with us to grow revenue through smart, responsible player acquisition. We work with publishers, streamers, affiliates and marketing partners across the United Kingdom and beyond, offering a straightforward partnership that prioritises transparency, compliance and sustainable traffic.

Programme purpose

Our affiliate programme is designed to convert quality audiences into long-term players while supporting partners with practical tools and clear reporting. We focus on acquiring engaged customers through legitimate marketing channels, maintaining compliance with advertising standards and promoting safe gambling.

Partnership benefits

Working with us gives partners access to a commercial offering tailored for sustainable growth. Benefits include:

• Flexible commercial models to suit different traffic types and promotional strategies.
• Localised marketing assets and messaging suitable for UK audiences.
• Dedicated partner support from onboarding through to regular optimisation.
• Access to a wide casino and sportsbook product mix to improve conversion opportunities.
• Clear payment terms and predictable settlement cycles to help with cashflow planning.

Commission structure

We provide a variety of commercial models so you can pick the one that matches your channel and risk appetite. Options typically include revenue share arrangements, cost-per-acquisition (CPA) offers, and hybrid deals that combine both approaches. Partners can also discuss multi-tier setups and bonus-based incentives for high-performing campaigns. Exact terms are agreed during onboarding so both parties get a fair, sustainable arrangement.

Tracking and reporting transparency

Accurate tracking is central to our partnership. We offer a secure affiliate platform with real-time statistics, clear conversion and payment reports, and support for standard tracking methods. Our reporting is designed to give you the data needed to optimise campaigns, and we operate transparent attribution and fraud-monitoring procedures to protect both partner and player interests.

Marketing tools and support

We supply a broad range of creative assets and technical tools to make promotion straightforward. These include banners, landing pages, deep links, and campaign-ready copy that’s localised for UK customers. Partners receive conversion guidance and access to promotional calendars, with a dedicated account manager available to assist with optimisation and compliance queries.

Long-term cooperation

We aim to build lasting relationships rather than one-off arrangements. New partners receive a simple onboarding process and ongoing reviews to refine performance. As your traffic grows, we’ll explore tailored incentives and customised deals. Regular communication, dependable reporting and timely settlements keep the focus on steady, long-term revenue for both sides.